Dan Gullerud | Marketing Web Developer

About me

Hello, and welcome! 👋

I'm a Front-End professional with an eye for design and an internal drive for marketing. I enjoy collaborating with designers and stakeholders to produce logical and delightful solutions. As a Certified Professional in Web Accessibility (CPWA), I ensure that these experiences are inclusive and painless for every user.

I'm also a husband, a soccer dad, a T-Ball coach, a Niners fan, and as far as I know, a muggle.

Thanks for stopping by. Be sure to add me on LinkedIn!

summer fun

day in the city

Q&A

I have found that the title Front-End Web Developer is used to label a rather large spectrum of professionals with varying skills and interests. I have worked with some very talented coders who have very little patience for working with designers and little interest in collaborating with stakeholders. With my design background and creative energy, I bring a hybrid skillset and enjoy the collaboration process. I follow the designer's final output to a tee and respect brand standard guidelines of the organization. I identify as a Marketing Developer because I enjoy the balance of creativity, technicality, and attention to detail required in the role.

For me, it's about allowing the user to interact with the digital experience by whatever method he or she finds to be most efficient. Whether a user is using a switch device out of necessity or a keyboard out of preference, an accessible experience will benefit all users, no matter their abilities.

Being an effective Marketing Web Developer is more than building something to spec and fulfilling the requirements of each project. He or she must go the extra mile and continuously find ways to improve the website. This may include improving page load speed, accessibility, site health (broken links, layout issues, etc.), inbound traffic, bounce rates, and participating in user testing to get firsthand feedback from real users. During my eight years at Esurance, I took ownership of the .com site and strived to improve the site on a regular basis. I also enjoyed building relationships and collaborating with stakeholders, designers, and vendor partners.

I grew up in the Midwest, but I've always had relatives in the Bay Area. After finishing school I drove solo out west to find a job and escape the long winters in Wisconsin. I took the scenic route and camped at nearly ten National Parks along the way.

For Halloween last year my boys wanted to be the characters from the kids show Robocar Poli. I made the costumes out of cardboard wine boxes using a jigsaw, some Velcro, and a lot of hot glue!

Robocar Poli

our little rescue crew

Experience

Web Accessibility Engineer at Apple (Contract)

November 2024 to April 2025
• Sunnyvale, CA

Contributed as Accessibility SME on Apple’s HPO team (Health, Partner, Origami)
Identified, documented, and tracked accessibility issues
Provided actionable code recommendations (HTML, CSS, and JavaScript) for remediation and advised developers on implementation when necessary
Participated in sprint ceremonies, working jointly with designers and developers, providing accessibility recommendations to developers at handoff

Front-End Web Developer at Allstate

July 2020 to Oct 2023
• Remote

I spent my time at Allstate on the Front End Engineering Center of Excellence group. I contributed as React Developer and Accessibility Subject Matter Expert.

Participated in accessibility audits by means of both manual and automated testing
Contributed to the building of various internal applications with HTML, CSS, JS, React

HTML, CSS, JavaScript, React.js, Accessibility, Git, GitHub, Visual Studio Code, Sketch, Figma

Marketing Web Developer at Esurance

May 2012 to June 2020
• San Francisco, CA

Collaborated with designers, writers, stakeholders, vendors, leaders, and legal professionals to define expectations and deliver delightful web experiences
Translated Photoshop & Sketch mockups to HTML5 & CSS for the marketing site, landing pages, and microsites
Built high-traffic landing pages including the page for Esurance's $1.5 million Super Bowl giveaway which received over 200,000 visits on the day of the big game
Gained experience using multiple CMS environments (a custom, in-house system for the .com site and WordPress for the marketing blog)
Produced the CSS architecture for the very first responsive pages on esurance.com
Implemented SEO best practices as advised by the partnered SEO agency
Monitored page load performance and implemented practices to improve site speed
Participated in user research studies, analytics studies, and campaign kickoffs
Monitored the marketing site's compliance with WCAG Level AA accessibility guidelines and led the efforts to ensure an inclusive experience for all users
Supported the email team as needed

HTML, CSS, JavaScript, jQuery, Photoshop, Accessibility, Wordpress, Web Performance, CMS, Git, Google Analytics

Sample Work

About Esurance page
A responsive page features a background video, an animated counter, multiple carousels
Landing page
Not only did I build out and launch this landing page, I also provided my Subaru Outback for the photo shoot. Just a small example of collaborating with others and going above and beyond to help deliver a vision.
Brand Guidelines
A responsive microsite which utilizes a grid, Flexbox, Waypoints (on Voice & tone page), and SVG icons

Web Producer at NAVTEQ

April 2010 to April 2012
• Sunnyvale, CA

I had the opportunity to play many roles at NAVTEQ. As a webmaster of the website of NAVTEQ's developer program, I was able to take ownership of the site and investigate new ways to improve its overall experience, performance, and SEO standing. Regular responsibilities included making layout and content updates to the site. I provided direction in the planning of a website redesign. And Marketing team members occasionally came to me with design work. I also became knowledgeable of the program's offerings and supported various developer events from Sunnyvale to as far away as Singapore.

HTML, CSS, jQuery, Adobe Photoshop, Google Analytics